I am aware that these days, there are people around who read
someone's opinions and ideas, and find it necessary to launch a personal attack
on why they are wrong. Much of this can be attributed to "social media at it's
worst". These are nothing more than my opinions. And as such - I'm
entitled to them.
The State of British Speedway Today
So there I was, doing my weekly shopping, minding my own business, when a middle aged guy in front of me in the queue made a comment about my polo shirt. "Dudley Heathens?" he says, "Whats that all about?" (And before anybody corrects me, I haven't yet bought a Cradley Heathens polo!!). "Oh, its the speedway team I support " I informed him. He stood there for a few seconds looking a bit puzzled and said "Speedway? Is that still going?"
It took a few moments for his comment to register properly. This conversation took place the very day after what I previously thought was a highly publicised British GP. Even now there are dozens of speedway venues across the country. Speedway used to be the second biggest spectator sport in the country. Not only is British speedway televised every week, but now also Swedish League, the World Cup, The European Championships, The World Pairs and the Grand Prix series. Us Speedway supporters moaned for years that there wasn't enough Speedway for us to enjoy on TV, and to give it the publicity it rightly deserves, but that isn't the case these days. There is more than enough - even for the most ardent amongst us.
So what is the problem with the state of Speedway today? Where have the crowds gone? Why did they go? It is fast becoming apparent that Speedway today is watched only by the fanatics. There are no casual visitors to Speedway like there used to be. It is also obvious that even those hardened supporters by and large only go to watch their own team at their home track. The days of hoards of supporters travelling across the country to support their team at an away venue have gone. Of course there are exceptions to this, but they are the exceptions rather than the rule.
In terms of getting the paying public through the turnstiles and putting "bums on seats" British Speedway today is in a terrible state. I have supported Speedway for 53 years, and have never seen it in a worse state. After years of fighting the local council and their neighbours, Birmingham Speedway triumphantly made a return to racing in 2006. This year they have had to close their doors mid season because it is not viable. And at Eastbourne, there are rumblings that they may very well be in a similar position at the end of this year. Depressing stuff indeed!!
So exactly what is wrong with British Speedway that it isn't attracting the paying public to go and watch? After all, it is as exciting a spectacle as it always was. There is still the same thrill to be had from watching 4 riders racing at ridiculous speed with no brakes. Speedway still has its heroes - and its villains!!!! I don't for one minute claim to have all the answers. If I did, I wouldn't be sitting here typing this - I would be making myself a fortune off the back of Speedway, but it is long overdue that Speedway took a long hard look at itself before its too late and the Grim Reaper comes knocking on the door. It is my view that there are several issues in Speedway that need to be addressed. There isn't just one problem - it is a combination of many.
Firstly:-
The B.S.P.A.
The B.S.P.A.
Supporters of British Speedway have for years been saying
that Speedway should be run by an independent
body - an organisation that has no interest (financial or otherwise) in the day-to-day
running of Speedway clubs. As it
is, it is (and has been for years) it has been in the large part run by the
Speedway Promoters themselves. As we have seen time and time again, when the
B.S.P.A. meet, they only too often make decisions that are borne out of self
interest rather than for the good of the sport. And time and time again,
because of a particular viewpoint of 1 or 2, individual promoters are at
loggerheads and infighting is the end result. How can this be right? More than
ever before, an independent body should be set up and make decisions that are
in the long term interest of the sport - not just decisions that will to the
benefit "the old brigade".
I have no doubt whatsoever that when the B.S.P.A. meet again
this winter for their annual conference, they will debate for hours on end
whether the points limit should be 42 or 41.5, and if the P.L. and N.L. should
be different. And I have no doubt that they will spend further countless hours
debating other such trivialities and once again totally ignore what they should
be debating - what to do about the decline in numbers on the terraces!!!! If Speedway
doesn't radically change, then it is heading for disaster. The biggest problem
by far, as I see it, is that it is living way beyond it's means and cannot
afford to sustain the level of racing that is being offered in the British
Leagues.
I am now firmly of the opinion that we can no longer compete
with what Swedish and Polish League Speedway are offering. British Elite League
Speedway cannot afford the riders with the biggest earning potential in World
Speedway. G.P. riders earn big money in the British E.L. and it is a sad but
nevertheless inevitable fact that British Speedway can no longer afford it. The
numbers going through the turnstiles are not sustaining it, and if nothing is
done about it then there is only one outcome.
There are only 2 things that can be done here - increase the
revenue coming into British Speedway, or cut the costs to a level where Speedway
IS a viable proposition. There is no "magic wand". These are the only
2 options available - ignoring this fact (like the B.S.P.A. seem to be doing)
will lead to the destruction of Speedway
in this country.
Some time ago, it was announced that once again, Sky T.V.
would be broadcasting British Speedway on a Monday night, but the main
difference is, that in 2014, Sky are not ploughing the "big money"
into British Speedway in the way of sponsorship as they were doing in previous
years. As I understand it, they now pay for the T.V. rights, but no
sponsorship. That led to a statement from the B.S.P.A that "we are now
free to be able to get sponsorship deals from elsewhere". Whatever
happened to that idea? Where are these sponsors? Time and time again, the
powers that be seem to be of the opinion that organisations and corporate
bodies will come banging on our door with fistfuls of cash only too eager to get
us out of this mess. Er hello!! As has been seen, this doesn't happen because
we live in the real world.
There has been a debate doing the rounds for years about
giving more young British riders a chance to prove themselves in the top flight
of British Speedway. The B.S.P.A never lifted a finger to do anything to help
British youngsters make a name for themselves and raise the profile of British
Speedway. Then, all of a sudden, there they are telling us all that the new
"fast track" system has been set up for the benefit of young British
riders and British Speedway as a whole blah blah blah. Absolute rubbish!!!!
Although I am firmly in favour of the system (and I do appreciate that there
are those who aren't) the ONLY reason that it was introduced was as a cost
cutting exercise now that the Sky money has all but dried up. For me, it was
the right decision, but one that was made for totally the wrong reason. There
was talk last year of reserves in the E.L. getting £100 a point, and some idiot
promoters were all too willing to pay it. Do they really think that we are
stupid enough not to realise the truth and the whole thing is just a cost cutting exercise?
I sidetrack here for one moment - but please bear with me.
There is a young lad who rides youth Speedway
(mentioning no names) who is and has been really successful in his yet short
career. He has sponsors literally coming out of his ears. Yes he's a damn good
prospect. Yes he's a damn good little rider, and yes he has an incredible
future ahead of him. The thing is though, both him and his father spend hours
on end arranging sponsorship deals to help pay their bills. They have
recognised that to attain the level of racing that they want, and to sustain
it, they have to get off their backsides and go talk to people, both face to
face and through the power of social media. The whole of Speedway
can learn something from this - nothing worth having comes easy. You have to
work at it. Riders can learn something from it. I am sick to the back teeth of
seeing posts on Facebook that amount to no more than "I ride Speedway.
Send me some money on GoFundMe". That will really attract sponsors - NOT!!
It's not clever, it's not professional and it's not going to get you anywhere. Promoters
can learn something from it too. AND SO CAN THE B.S.P.A Get off your backsides
and go find the iconic sponsors that we used to have like The Daily Mirror, The
Sunday Mirror, Gulf Oil, and yes, even Durex!!! They sure as hell are not going
to come banging on our door.
The other side of the coin and the other way to ensure that Speedway
continues in this country at club level is to cut costs. To my mind, to make
any significant difference, the only way that this can be done is to take a
long hard look at the level of riders that compete in this country and the wages
that they demand. If it means that Speedway
can safely continue, then they either have to be totally realistic, or we don't
have them. Put bluntly, if the E.L. had no G.P. riders whatsoever, but carried
on being able to operate within its budget, that is far preferable than to risk
more of what has gone on at Birmingham.
Of course, everybody wants to see the best in the world competing on our
tracks. The fact of the matter is that we simply cannot afford it. But hang on,
would it be such a bad thing? More tracks operating on a Saturday night again
enabling more "away" fans to go watch at other venues = more revenue.
How many people these days don't have the facility to record the G.P. and watch
later if there is a match on that involves their team? Not many I reckon. And
as a consequence, if Sky pulled the plug completely, you never know - it may
just tempt some of the "stay at home armchair" fans back onto the terraces.
There are a lot of "what ifs" there, but it wouldn't be a half bad
idea for the B.S.P.A to discuss this stuff.
The Promoters
It is high time that promoters did exactly what the name
suggests - promote!! I cannot think of one single promoter who can be genuinely
congratulated for the way in which they have gone out there to Joe Public and
furthered the cause of Speedway n
this country. Oh yeah, there are plenty of them who post their bits on
Facebook. There are those who think that doing the odd radio interview is a
handy bit of "free publicity". But I'm talking about proper
promoting.
Speedway needs
to be nurtured, it needs to be developed, improved and most of all supported.
Promoters need to realise that like the example I gave earlier, you have to go
out of your way to get sponsors and people through the turnstiles - they are
not going to be forming a queue to find you!! In the days when Speedway
tracks were packed to the rafters with supporters, there wasn't the alternative
entertainment around that there is now. Promoters just have to wise up that to
get the fans in, they have to first convince them that their money is better
spent at the Speedway, and £ for £ it is better entertainment and better value
for money. The entertainment business has come on a long way and developed and
improved enormously in such a short space of time. Has Speedway?
Riders and Other Expenses
Riders and Other Expenses
Eskilstuna Sweden - August 2011. The match - the European Under 19's
Team Tournament. Along with a couple of other Cradley fans, I went to see this
meeting as a "bit of a jolly" and also to give some support to our
lads. I already knew that my boyhood hero Bernie Persson lived in Eskilstuna, and sent him an email asking that if he had no
other prior engagement, would he come and meet us. Not in the best of health,
and having not visited any speedway track for the past 6 years, we were amazed
and honoured that he came. The purpose of me mentioning this, is that when my
hero speaks - I listen!!! And he said something that I will never forget. As we
stood there reliving old times he said "You know the problem with Speedway today? There are far too few riders taking out far
too much money". And.........I have to agree.
I am aware that in any
professional sport, the competitors that have achieved such a level that they
are referred to as "The Elite" can demand much more in the way of
remuneration than the rest. That said, I can only repeat what I have already
said insomuch as it is totally unrealistic to expect it in a British League
that is struggling to survive. I fully understand that these riders put their
lives on the line every time they turn a wheel - but so do all the others.
The problem for me though
doesn't stop there. The cost of competing in any form of motor sport these days
doesn't come cheap. I know this only too well. Having said that, Speedway isn't exactly helping itself. Even at National
League level, it seems to me that no matter how big a riders talent, one of the
pre requisites is a sign written race van with all the trimmings. At this level
is this an absolute must or an unnecessary expense? What happened to 3 bike
trailers on the back of an estate car carrying all the kit? I'm not one for
standing in the way of progress, nor am I yearning for the "old days",
but when competing in NL and even if doubling up with PL, is the expense really
justifiable?
The one thing that I find
totally incredible, is that even at NL level, you cannot go and purchase a
brand new motor and race it "straight out of the box". The first
thing that happens is to take the valve springs out and throw them away and fit
upgraded springs. What????? Even at NL level???? Again, I don't want to stand
in the way of progress, but we are now at the point where Titanium Con Rods can
be purchased. Yours for a mere £1000. Where is the money expected to come from
if you are not born with a silver spoon in your mouth? And don't even start me
on people complaining about NL pay rates. Somebody please answer me this and
then I'll start listening to that debate. In which other motor sport at this
level do the competitors get paid anything? Something just has to be done with
regard to the cost involved in competing at the bottom end of the sport. I'm
not for one minute suggesting sealed engines (I've seen first hand the
arguments that starts) but at all levels of British Speedway legislation has to
be made as to what is and what isn't acceptable with regard to riders
equipment. Higher costs will inevitably lead to higher pay demands on the
promoters who are already struggling to get Joe public through the turnstiles.
Again these are just my
opinions. I do not know the answers to some of the points here. The only thing
I do know is that this is the kind of material that should be on the agenda of
the next B.S.P.A.'s AGM.
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